The mantra for art sites or successful artists has been and still is. “Make it fast, easy, easy and organized.” Navigation and content must be straightforward to engage visitors in the first place and keep them in the site when they go there.
First visitors to any artist site should know as soon as they are located. Where are the artists? Their art looks like so it’s worth seeing. (And hopefully worth buying) and how to walk around to get wherever they want to go. Sites without these basics or other common errors will not attract visitors and make them disappear, and may disappear within a group of art sites that cause confusion and confusion. Connected to the Internet too.